Information Product Marketing – How to Create Additional Income From Courses Already Created

Are you looking for a way to increase your income from the digital courses you have already created? Relaunches can be an excellent marketing strategy for doing this, and you will be able to make huge profits from these courses, even if you only have a very small list. Allow me to explain exactly what I mean by a relaunch.

When you first created your course, you more than likely offered it to your list as a part of your initial promotion and marketing campaign. Depending on how you are marketing online, you may have sent several emails over a period of seven to ten days, held at least one preview webinar or teleseminar, told people about it on social media sites, and also had your affiliates promoting for you.

Once your course was launched and your training started, that may have been the last time you made any sales. Unless you are actively using paid advertising of some kind, your course may not have sold since that time. Does this sound like what has happened to you? There are several reasons why this is the case with most marketers.

We have trained our prospects and clients to believe that a course must be delivered live in order for them to receive the benefit of our training. This simply is not true. But attempting to educate people about this can be a time consuming endeavor. Intsead, I believe that the relaunch is the solution that will work in any niche.

Relaunching your course is the process of again offering it to your prospects without having to do a complete live training a second time. We all dream of pure residual income, and this is one step closer to that than anything you may have seen. This is how it works.

Take a look at a course you have taught live. It doesn’t matter if you initially taught this a month ago or a year ago. Review your training to make sure it is up to date, and make a note of any changes that may have occurred since that time. You will want to make sure that your relaunch offers just as much, or even more value that your original course offered.

Now it is time for the relaunch. You will market your training in almost the same exact way as you did the first time around, emailing your list and announcing it as you would any other promotion. The only difference is that you will now hold an opening and a closing teleseminar or webinar, in order to make it a live launch again.

For example, your original course may have consisted of four webinar trainings, once a week for four weeks. In relaunch, you would offer a live webinar training to introduce them to the topic you are teaching. This would occur on the first day of your program. Then you would send out autoresponder messages to remind them to watch each of the four sessions over the next couple of weeks. On the final day of your relaunched program you would invite them to another live webinar training. This would be their opportunity to ask you questions and for you to explain exactly what they should have learned by completing your training. You could also offer them another program or product that would make sense at that time.

The final live webinar could also be offered at no cost to those who went through your course the first time around. This is an excellent strategy to build goodwill with your customers and to make sure they consume your information. People who actually go through all of your trainings are much more likely to buy something else from you in the future.

Think about which of your courses could be relaunched in this way. The only additional work for you is to market the course again, to set up the autoresponder messages, and to hold the two live webinars at the beginning and end of your training. With just a few hours of work you could end up earning more than you did when you originally promoted your course. You will discover that relaunches can be extremely profitable.

A Successful Launch

Think back to the last movie you went to see. Did you know something about the movie before it opened in theaters? You bet you did. The movie studios made sure of that. You see, the movie studios are masters of pre-launch marketing, which includes building buzz and anticipation for their movie. They make sure you see intriguing clips well ahead of the opening date. They team up with joint venture partners (like fast food restaurants) to hand out related toys and figurines.

They also make sure the top reviewers and a few select customers see the movie well ahead of time and start building that buzz. If they’ve done their job, on opening day, they’ll have lines of people stretching around the block at theaters everywhere.

Now imagine instead if they didn’t start advertising their movies until the day the movie opened. For the first time, potential customers would see TV ads. On that day, the movie studios would be scrambling to get reviewers for the movie. There would be no advanced screenings. There would be no trailers on the Internet.

End result? No massive push, no pre-launch buzz… and so, no lines of customers stretching around the block.That wouldn’t be a very smart way to market a movie, would it ? Of course not.

And yet, all around the Internet, people think it IS a smart way to market their own products. The day they launch their product is the very first day their prospects are exposed to any type of advertising or marketing. Instead of launching the product with a huge bang and a fresh burst of word-of-mouth buzz, the product launch fizzles like fireworks in a rainstorm.

Obviously, it’s important to get your product launches off with a bang.

Then, Once you get the product launch rolling, it’s like a snowball rolling down the hill – it only gets bigger and bigger.

Here are two important keys that should build the framework of your entire pre-launch:Your pre-launch should be entertaining and it should be an event.

Commercial Loans – Take All Aspects In Consideration

As the saying goes, taking a loan is easier than surviving with it. A shrewd businessman is one who borrow but with an eye to repay it as soon as possible. Sometimes, business requirements arise because you get a new business order hat is hard to manage within your own business funds. You obviously cannot afford to lose big business opportunity only because the funds are not there.

These and other similar situations force you to take help of external sources of financing. These sources may be temporary or permanent, depending on the nature of funding. Large body corporate often have huge financial needs, and therefore, they resort to public financing by inviting deposits or going for a ‘rights issue’ meant for the existing shareholders. On the other hand, a new business concern or sole proprietorship undertaking would obviously not be able to take benefit of that sort – neither are these meant for them.

Before applying for commercial loans, first of all decide the type of debt financing that your business firm will be comfortably able to get. If you do not own any property in the name of firm, secured commercial business loans are out of question. You will have to rely on loans that do not require any security. These loans will offer you a limited amount – upto £25,000. The interest rate is likely to be little more than what you can get by pledging some property. The amount of loan that you can qualify for can be increased by involving some property in the loan transaction.