What You Need to Launch a Successful Direct Sales Home Business

These days, there are a lot of direct sales business opportunities that you can start from home. The low start up cost and flexibility are attractive to business seekers. With less than $100 you’ll be in business within minutes. Some are even free to join.Not everyone who starts a direct sales business is interested in building it big. Some are only interested in the product discounts. Some are hobby-ists and signed up for the fun of it. And some are serious business builders looking to earn a significant income.Depending on what your financial goals are – once you’ve decided to join the direct selling industry, here are some vital things to keep in mind.If you are serious about building it big, you’ll need to learn these three principles if you want to be a direct sales superstar.#1 Entrepreneurial Mind-SetBefore you can succeed in business, you’ll need to adopt the entrepreneurial mind-set. If you’ve never been in business before, you’ll have to transition your thinking from an employee mind-set, to an entrepreneurial mind-set.The first thing you need to adopt is patience while you ramp up your business. Having the self-motivation to work your business daily, the discipline to do what needs to be done, and the patience and trust that the rewards will come, is a huge mind-set shift.Without this self-belief, you’ll sabotage any progress you’ve made, and eventually quit your business.#2 Marketing SkillsThe biggest mistake direct sellers make is leading by “sharing the products”. Products don’t sell themselves – marketing does. This isn’t the same as lack of enthusiasm. Enthusiasm is important but you can’t sell based on excitement alone.Every successful company comes down to how strategic their marketing plan is in reaching their target audience.Every successful product comes down to marketing. Just think of Apple and what Steve Jobs has done for iPod, iPhone, etc.If no one knows about your products or business, you’re not in business. And this is the #1 reason why most direct sellers don’t succeed because it’s not lack of enthusiasm.Most people that signed up already love their company products. Most people fail because they don’t know how to market their business beyond the old school method of selling to their “warm market”.What Does this Mean for You?Because you can’t build a sustained business from selling only to the people you know. You’ll need to learn marketing skills, specifically online marketing skills, in order to promote your business and attract new leads.With cheap technology and the ease of using the internet – marketing online is where business is being done. The internet has completely changed the marketplace and everyone is online. People go online if they need to find a product or search for a business to start.Recurring IncomeLoving the products is important but as a business, you need recurring income, otherwise you’re forced to look for new business to generate consistent cashflow. That’s the difference between working hard versus working smart.If you’re selling non-consumable products, make sure these are big ticket items so you can earn the highest commission. It’s a lot harder to find new customers than having customers that make repeat purchase on a monthly basis.With so many direct sales companies to choose from, it’s in your best financial interest to match your interest with products that are consumable so that you can generate a consistent cashflow. If you’re selling home decor or jewelry, it’s tough to generate monthly sales.With these three principles in mind, you’ll be more prepared and know what to expect in your new direct sales business. Preparation is key to your success.

Brilliant Business Ideas: Turn Useless By-Products Into Cash

Anybody who is looking for brilliant business ideas needs to study the life of a man called Henry Ford, the founder of the Ford Motor Corporation.In case you don’t know who this man is, Henry Ford was the inventor of the Ford Model T – the first mass-produced automobile in the world. The man literally invented the assembly line which is used in industries all over the world today. The assembly line invention was significant because it enabled Ford to increase production and produce many more cars than before.But what I want to focus this post on was another business he was involved in which very few people took interest in. This business genius took the wood scraps that were left over from the production of his Model T’s and turned them into charcoal briquettes (used in cooking and heating).This “side venture” (built off of by-products) became so profitable that he built a separate charcoal plant and founded the Ford Charcoal Company, which was later renamed Kingsford.There are obvious by-products or waste that are generated by many enterprises. To give an example, there is saw dust which is generated by sawmills. This can be put to a lot of profitable use. For instance it can manufacture particleboard and even fireplace logs.It is said that every art of creation has a byproduct which means that whatever business you are doing or want to do is sure to generate “waste” which is actually a byproduct that you can turn into huge profits.A few of the brilliant business start-up ideas in my book involve making huge profits from byproducts and they don’t have to be your own byproducts. I hope that gets you thinking in the right direction.But let me tell you another true story from right here in Kenya about a company that made huge profits from the waste it was generating.Everybody knows about Nation newspapers. The company publishes the highest circulating daily newspaper in the region. A few years ago they had a serious problem. The price of oil, as always was on the rise and the cost of distributing their newspapers was growing alarmingly. The waste they generated was the extra space in the huge pick up vans that remained when the newspapers were packed to be delivered to various towns and destinations. There was even more “waste” when the van came back from delivering the newspapers virtually empty. What a waste.And so they devised a way to turn the “waste” or by-product into huge sums of money. They launched a courier service to deliver letters and packages all over the country. They called the company Nation couriers. Immediately they had a huge advantage because newspapers are delivered daily and they usually have a very tight delivery schedule because daily newspapers are perishable products that must be delivered on time. Today’s newspaper cannot be sold tomorrow. It has to be sold today and preferably early in the day. And so Nation courier could promise it’s customers that the package will reach it’s destination without fail the next morning.This brand new overnight courier service created from a “waste product” has made huge profits for the Nation media group and also makes their newspaper delivery very efficient.Take a closer look around you.What is being wasted?Can you turn it into profits?

Information Product Marketing – How to Create Additional Income From Courses Already Created

Are you looking for a way to increase your income from the digital courses you have already created? Relaunches can be an excellent marketing strategy for doing this, and you will be able to make huge profits from these courses, even if you only have a very small list. Allow me to explain exactly what I mean by a relaunch.

When you first created your course, you more than likely offered it to your list as a part of your initial promotion and marketing campaign. Depending on how you are marketing online, you may have sent several emails over a period of seven to ten days, held at least one preview webinar or teleseminar, told people about it on social media sites, and also had your affiliates promoting for you.

Once your course was launched and your training started, that may have been the last time you made any sales. Unless you are actively using paid advertising of some kind, your course may not have sold since that time. Does this sound like what has happened to you? There are several reasons why this is the case with most marketers.

We have trained our prospects and clients to believe that a course must be delivered live in order for them to receive the benefit of our training. This simply is not true. But attempting to educate people about this can be a time consuming endeavor. Intsead, I believe that the relaunch is the solution that will work in any niche.

Relaunching your course is the process of again offering it to your prospects without having to do a complete live training a second time. We all dream of pure residual income, and this is one step closer to that than anything you may have seen. This is how it works.

Take a look at a course you have taught live. It doesn’t matter if you initially taught this a month ago or a year ago. Review your training to make sure it is up to date, and make a note of any changes that may have occurred since that time. You will want to make sure that your relaunch offers just as much, or even more value that your original course offered.

Now it is time for the relaunch. You will market your training in almost the same exact way as you did the first time around, emailing your list and announcing it as you would any other promotion. The only difference is that you will now hold an opening and a closing teleseminar or webinar, in order to make it a live launch again.

For example, your original course may have consisted of four webinar trainings, once a week for four weeks. In relaunch, you would offer a live webinar training to introduce them to the topic you are teaching. This would occur on the first day of your program. Then you would send out autoresponder messages to remind them to watch each of the four sessions over the next couple of weeks. On the final day of your relaunched program you would invite them to another live webinar training. This would be their opportunity to ask you questions and for you to explain exactly what they should have learned by completing your training. You could also offer them another program or product that would make sense at that time.

The final live webinar could also be offered at no cost to those who went through your course the first time around. This is an excellent strategy to build goodwill with your customers and to make sure they consume your information. People who actually go through all of your trainings are much more likely to buy something else from you in the future.

Think about which of your courses could be relaunched in this way. The only additional work for you is to market the course again, to set up the autoresponder messages, and to hold the two live webinars at the beginning and end of your training. With just a few hours of work you could end up earning more than you did when you originally promoted your course. You will discover that relaunches can be extremely profitable.