Information Product Marketing – How to Create Additional Income From Courses Already Created

Are you looking for a way to increase your income from the digital courses you have already created? Relaunches can be an excellent marketing strategy for doing this, and you will be able to make huge profits from these courses, even if you only have a very small list. Allow me to explain exactly what I mean by a relaunch.

When you first created your course, you more than likely offered it to your list as a part of your initial promotion and marketing campaign. Depending on how you are marketing online, you may have sent several emails over a period of seven to ten days, held at least one preview webinar or teleseminar, told people about it on social media sites, and also had your affiliates promoting for you.

Once your course was launched and your training started, that may have been the last time you made any sales. Unless you are actively using paid advertising of some kind, your course may not have sold since that time. Does this sound like what has happened to you? There are several reasons why this is the case with most marketers.

We have trained our prospects and clients to believe that a course must be delivered live in order for them to receive the benefit of our training. This simply is not true. But attempting to educate people about this can be a time consuming endeavor. Intsead, I believe that the relaunch is the solution that will work in any niche.

Relaunching your course is the process of again offering it to your prospects without having to do a complete live training a second time. We all dream of pure residual income, and this is one step closer to that than anything you may have seen. This is how it works.

Take a look at a course you have taught live. It doesn’t matter if you initially taught this a month ago or a year ago. Review your training to make sure it is up to date, and make a note of any changes that may have occurred since that time. You will want to make sure that your relaunch offers just as much, or even more value that your original course offered.

Now it is time for the relaunch. You will market your training in almost the same exact way as you did the first time around, emailing your list and announcing it as you would any other promotion. The only difference is that you will now hold an opening and a closing teleseminar or webinar, in order to make it a live launch again.

For example, your original course may have consisted of four webinar trainings, once a week for four weeks. In relaunch, you would offer a live webinar training to introduce them to the topic you are teaching. This would occur on the first day of your program. Then you would send out autoresponder messages to remind them to watch each of the four sessions over the next couple of weeks. On the final day of your relaunched program you would invite them to another live webinar training. This would be their opportunity to ask you questions and for you to explain exactly what they should have learned by completing your training. You could also offer them another program or product that would make sense at that time.

The final live webinar could also be offered at no cost to those who went through your course the first time around. This is an excellent strategy to build goodwill with your customers and to make sure they consume your information. People who actually go through all of your trainings are much more likely to buy something else from you in the future.

Think about which of your courses could be relaunched in this way. The only additional work for you is to market the course again, to set up the autoresponder messages, and to hold the two live webinars at the beginning and end of your training. With just a few hours of work you could end up earning more than you did when you originally promoted your course. You will discover that relaunches can be extremely profitable.

A Successful Launch

Think back to the last movie you went to see. Did you know something about the movie before it opened in theaters? You bet you did. The movie studios made sure of that. You see, the movie studios are masters of pre-launch marketing, which includes building buzz and anticipation for their movie. They make sure you see intriguing clips well ahead of the opening date. They team up with joint venture partners (like fast food restaurants) to hand out related toys and figurines.

They also make sure the top reviewers and a few select customers see the movie well ahead of time and start building that buzz. If they’ve done their job, on opening day, they’ll have lines of people stretching around the block at theaters everywhere.

Now imagine instead if they didn’t start advertising their movies until the day the movie opened. For the first time, potential customers would see TV ads. On that day, the movie studios would be scrambling to get reviewers for the movie. There would be no advanced screenings. There would be no trailers on the Internet.

End result? No massive push, no pre-launch buzz… and so, no lines of customers stretching around the block.That wouldn’t be a very smart way to market a movie, would it ? Of course not.

And yet, all around the Internet, people think it IS a smart way to market their own products. The day they launch their product is the very first day their prospects are exposed to any type of advertising or marketing. Instead of launching the product with a huge bang and a fresh burst of word-of-mouth buzz, the product launch fizzles like fireworks in a rainstorm.

Obviously, it’s important to get your product launches off with a bang.

Then, Once you get the product launch rolling, it’s like a snowball rolling down the hill – it only gets bigger and bigger.

Here are two important keys that should build the framework of your entire pre-launch:Your pre-launch should be entertaining and it should be an event.

Tip On Launching An eBay Store

Have you ever thought about opening an eBay store, but lack some knowledge about how to do it? Here are some helpful tips in opening an eBay store. Knowing what you want to sell is by far the best way of starting a store. This is the most important step of owning you own store is to master how to sell one particular niche of product before you go on the next one. If you focus on too many products you can find yourself out of focus and with a lot of unsold items.

When launching your eBay store you want to concentrate on knowing what niche of item you want to sell on eBay. The best tip is to concentrate on a particular area you are familiar with for example a hobby of yours or some product that you will like to always get to know better. Having the passion for a special niche will definitely keep you momentum in selling that particular item. The better you know about the product the better your listings are going to be. Nothing is better sold by a person who knows the product inside out.

Next, promote yourself and store as professionals on this specific niche. Let people know who exactly you are and the passion you have under this niche. For example, I love sports and that is my passion. Usually in the time I write a lot about sports and sporting memorabilia. My eBay store strives on selling sporting memorabilia that I can sell on my store online. There is a need for people that buy sporting memorabilia. There are time where I travel to get a simple autograph and a picture of the athletic signing the product and then I place it on sale. When I create something like this people are exited and they buy the product. When I write the description to the product being sold I literately give them the story behind the autograph product. This gives them the ownership seed in their head and it builds value to the product.

So launch your eBay store and concentrate on something you like and enjoy. Once you follow some good advice for this business venture you can reach thousands of followers to buy your products. I have a monthly newsletter that I email to my customers giving them an inside on upcoming products and what is going up for sale. Keeping people motivated and exited is a good product motivator for sales.

The above is a powerful way to take the hard work out of deciding how to sell your products. In this article I discussed a great way to make extra sales, finding out cool ways to market your listings and some amazing ways to sell them online. Using these strategies will help attract buyers and turn them into regular, satisfied customers for life.