Information Product Marketing – How to Create Additional Income From Courses Already Created

Are you looking for a way to increase your income from the digital courses you have already created? Relaunches can be an excellent marketing strategy for doing this, and you will be able to make huge profits from these courses, even if you only have a very small list. Allow me to explain exactly what I mean by a relaunch.

When you first created your course, you more than likely offered it to your list as a part of your initial promotion and marketing campaign. Depending on how you are marketing online, you may have sent several emails over a period of seven to ten days, held at least one preview webinar or teleseminar, told people about it on social media sites, and also had your affiliates promoting for you.

Once your course was launched and your training started, that may have been the last time you made any sales. Unless you are actively using paid advertising of some kind, your course may not have sold since that time. Does this sound like what has happened to you? There are several reasons why this is the case with most marketers.

We have trained our prospects and clients to believe that a course must be delivered live in order for them to receive the benefit of our training. This simply is not true. But attempting to educate people about this can be a time consuming endeavor. Intsead, I believe that the relaunch is the solution that will work in any niche.

Relaunching your course is the process of again offering it to your prospects without having to do a complete live training a second time. We all dream of pure residual income, and this is one step closer to that than anything you may have seen. This is how it works.

Take a look at a course you have taught live. It doesn’t matter if you initially taught this a month ago or a year ago. Review your training to make sure it is up to date, and make a note of any changes that may have occurred since that time. You will want to make sure that your relaunch offers just as much, or even more value that your original course offered.

Now it is time for the relaunch. You will market your training in almost the same exact way as you did the first time around, emailing your list and announcing it as you would any other promotion. The only difference is that you will now hold an opening and a closing teleseminar or webinar, in order to make it a live launch again.

For example, your original course may have consisted of four webinar trainings, once a week for four weeks. In relaunch, you would offer a live webinar training to introduce them to the topic you are teaching. This would occur on the first day of your program. Then you would send out autoresponder messages to remind them to watch each of the four sessions over the next couple of weeks. On the final day of your relaunched program you would invite them to another live webinar training. This would be their opportunity to ask you questions and for you to explain exactly what they should have learned by completing your training. You could also offer them another program or product that would make sense at that time.

The final live webinar could also be offered at no cost to those who went through your course the first time around. This is an excellent strategy to build goodwill with your customers and to make sure they consume your information. People who actually go through all of your trainings are much more likely to buy something else from you in the future.

Think about which of your courses could be relaunched in this way. The only additional work for you is to market the course again, to set up the autoresponder messages, and to hold the two live webinars at the beginning and end of your training. With just a few hours of work you could end up earning more than you did when you originally promoted your course. You will discover that relaunches can be extremely profitable.

High Ticket Products – Energize Your High Ticket Sales With These 4 Methods

High ticket products require a different set of selling tools and techniques. If you are struggling to sell your high ticket products online, you might be a victim of ignorance. Online marketing requires you to attract the audience rather than reach out to them and sell your products. There is already a lot of competition and you need to do things in a way that makes you stand out from the crowd. Here are the 4 methods you can start using to energize your high ticket sales.

1. Develop your reputation as an expert: Put yourself in your prospect’s shoes and think, if you had to buy your product, would you not go to the person who is an expert in the field? It is such an obvious fact that many marketers miss it completely. And those who know are ignorant on how to develop such a reputation. You develop a reputation by coming across as a person who is genuinely interested in helping others in your field. So go ahead and participate in online discussion forums and give your expert piece of advice. Distribute your articles and publish your ezine. Record videos and share them, hold tele-seminars. All this will convey to your target audience that you are an authority in your area and someone from whom they can get a quality product.

2. Develop trust and rapport: One of the things mentioned by Dale Carnegie in his famous book ‘How to win friends and influence people’ is that get people to like you and you will be able to get them do what you want. You must become honestly interested in your prospects problems and give your solutions to them. Do not be stingy while giving out information. The more information you provide, the more trust will develop and trust is the foundation of every high ticket sale. You might also want to offer freebies and discounts to make the purchase decision easier or create a complete product funnel to attract prospects.

3. Promote your products: Using keyword research and PPC advertising are accepted ways of promoting your products. Perform a keyword search and select less competitive long tail keyword phrases. These will save you a lot in advertising costs. Optimize your site or blog for the right keywords and feed your link to various social community sites. All this makes for free advertising.

4. Do not let go: Continue your sales push without a break. Any slackening of efforts will give your competitors more breathing space and allow them to sail ahead. Therefore, plan for a long marketing campaign and stick to it.

The above 4 methods will pump in energy in to your high ticket marketing efforts.

Commercial Loans – Take All Aspects In Consideration

As the saying goes, taking a loan is easier than surviving with it. A shrewd businessman is one who borrow but with an eye to repay it as soon as possible. Sometimes, business requirements arise because you get a new business order hat is hard to manage within your own business funds. You obviously cannot afford to lose big business opportunity only because the funds are not there.

These and other similar situations force you to take help of external sources of financing. These sources may be temporary or permanent, depending on the nature of funding. Large body corporate often have huge financial needs, and therefore, they resort to public financing by inviting deposits or going for a ‘rights issue’ meant for the existing shareholders. On the other hand, a new business concern or sole proprietorship undertaking would obviously not be able to take benefit of that sort – neither are these meant for them.

Before applying for commercial loans, first of all decide the type of debt financing that your business firm will be comfortably able to get. If you do not own any property in the name of firm, secured commercial business loans are out of question. You will have to rely on loans that do not require any security. These loans will offer you a limited amount – upto £25,000. The interest rate is likely to be little more than what you can get by pledging some property. The amount of loan that you can qualify for can be increased by involving some property in the loan transaction.