How To Sell Skin Care Products Online

Many professionals are entering the online retail industry, selling skin care products online. The online beauty industry can be a very lucrative and profitable market. Skin professionals and brands that want to successfully sell products online must have a comprehensive approach.

A company or entrepreneur should incorporate a diverse and more comprehensive approach to sales, marketing, and management of online infrastructures. Online business activities are different in many aspects then running a brick and mortar business.

Professionals such as aestheticians, dermatologists, skin product brands, skin clinics, and other skin related professionals often are selling products online or at least desire to do so.

The skin care industry is a multi-billion dollar business, estimated to be worth US 43 billion per year. It has steadily grown in the past years, and is expected to grow over 7% more this year. Europe and the US are the biggest markets of the industry, accounting for over 50% of global sales. Asian and Latin markets are some of the fastest growing beauty markets for skin product sales.

Start to Sell Skin Care Products Online

In order to sell products online, a business needs the proper setup and infrastructure. A skin professional will have choices and options; this includes budgets and certain levels of service. If a skin care professional does not know where to start or how to choose, considering the help of skin care business consulting can greatly help the process.

A consultant works with multiple business types and can be of great help, avoiding costly mistakes and pitfalls. To start selling products online, a business will need several things in place and properly setup.

Setup for Selling Products Online

- Website Design & Development

- E-commerce Application

- Store Design & Setup

- Merchant Account & Services

- Website Content

- Marketing & Advertising

- Promotions & Shopping Incentives

- Shipping & Handling System

- E-Commerce Sales Management

- Reports & Statistics

Running an online business comes with many benefits, but it can as well be overwhelming. Business activities are different and potentially new, which can add an element of difficulty for skin professionals.

In most cases, skin professionals fail to understand the importance of proper setup to sell products online successfully. In addition, online marketing and advertising requirements are often not understood well or required campaigns are not deployed or well executed.

Skin Care Websites

Websites with e-commerce abilities are the foundation for selling products online. Too often, poor architected and designed websites are used with even more poor e-commerce applications and systems. In order to make money, in a very competitive market such as the beauty industry, e-commerce websites have to be done properly and professionally.

Skin professionals have 2 e-commerce website choices

1. Hosted and Leased E-commerce Website Solutions

2. Open-Source Skin Care E-commerce Websites

Hosted & Leased E-commerce Websites

Hosted or often called leased e-commerce solutions and websites are options that come with a small or no upfront cost, but with a larger monthly fee. There is a third party company that hosts the website, manages merchant services, and provides other solutions around e-commerce and websites.

These websites are quick to launch and easy to utilize for a business. The downside is the lack of control, lack of marketing abilities, no ownership, and long-term benefits. It is not a solution chosen if given a choice. Most pick this path, when there is a small budget or no budget available. In some instances, a company just needs an ability to clear orders through electronic commerce, and chooses a hosted solution that is managed.

Companies that wish to grow and market their websites to achieve sales and own and/or have more control would choose a open-source e-commerce solution and website.

Open-Source E-commerce Websites

Open-source means free and many e-commerce applications are free these days. A skin care business just needs to pay a website designer or company to setup, install, and custom design a skin care website with e-commerce store and other vital elements.

Open-source website systems that offer e-commerce can be such as WordPress, Magento, and other popular applications. These systems come with complete Content Management Systems (CMS), sales administration, and merchant services setup. Once setup and designed, skin care professionals receive a powerful tool to sell products online.

These types of solutions do not come with a monthly fee. They are free after the launch of the website aside from hosting fees, which are minimal. The upfront cost is greater, but there are no monthly fees. Open-source websites come with a host of benefits, long-term and short. They are the ideal solution for anyone who plans to invest resources into marketing and advertising products.

Marketing & Advertising Products

To sell products online successfully, marketing and advertising will be a key activity for skin care professionals. In order to be successful with an e-commerce website, the following marketing and advertising strategies should be properly setup, deployed, and managed.

Marketing & Advertising Campaigns

- Search Engine Optimization

- Social Media Marketing

- Content Marketing

- Paid Advertising

- Print Advertising

- Conversion Optimization

- Public Relations

Marketing and advertising online can be overwhelming to professionals, who want to sell skin oriented products online. Marketing professionals and experts through marketing consulting services can in more detail explain and review all options and budgets. Skin professionals can educate themselves and examine all options with consultants prior to allocating budgets, hiring vendors, and making decisions.

Professionals can be hired short term to execute and implement the proper e-commerce solutions and give the skin care business the best possible start. To ensure this, experts can guide, advice, and manage aspects of the online business.

Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.

How To – Launch a Graphic T-Shirts Website in 24 Hours

1.) 8:00 AM: REGISTER A DOMAIN NAME. This takes up to 24 hours to go through so start out by getting yourself an on-target graphic t-shirts domain name. One that happens to be available right now: RadGraphicTees.com. It includes one of the most searched keywords in terms of graphic t-shirts: graphic tees and is fairly easy to remember.

2.) 8:30 AM: HOST YOUR DOMAIN. Find cheap hosting for around $9 per month with minimal bandwidth to begin with. You can later upgrade later once there is more demand for your graphic tshirts. Make sure you have MySql and php abilities and at least 5 Gb of space.

3.) 9:00 AM: BUILD YOUR GRAPHIC TEE WEBSITE. Hopefully you know some html and/or php – MySql. (If you don’t, you have many options, which I will go through later. ) Start simple with your graphic t-shirts site design. Be minimal and use large images. Follow the example of the leaders in good design such as Threadless or Indie Shirts. Avoid using unnecessary Flash and keep your code clean. Include strong calls to action: “buy”, “buy”, “buy”. Remember your goal: you want visitors to not only like your website, but to purchase your graphic tees. First mock-up the design in Photoshop, then code it. As for creating the e-commerce functionality, you may need to rely on a web developer if you have only basic skills. Otherwise, there are solutions through WordPress and Joomla extensions, Paypal, and countless online services to help you with this. Good luck. This will most likely be the most stressful part of your endeavor.For those who do not know how to code html or know anything about making a website, install WordPress to post each graphic t-shirt one by one, each with its own post. This is a different kind of website for graphic tees, but will still work. Just make sure to eventually customize your look and add your e-commerce functionality later down the road when you learn how. At first you can simply try and create buzz around your t-shirts and sell them later.

4.) 9:00 PM: DESIGN YOUR GRAPHIC T-SHIRTS. To have a line of t-shirts, you only need one t-shirt. To begin with, come-up with an idea. Refer to my guide on how to do so if you need help. Adobe Illustrator and Photoshop are a great place to start. Look for free vector images if you want to add anything besides text to your graphic t-shirts. Your tees should deliver a message and look cool at the same time. Also, try and make them original so that your website in particular stands out as a place to go for great graphic tees.

5.) 12:00 PM: PHOTOSHOP YOUR DESIGN ON TO BLANK T-SHIRTS. Until you have printed any graphic tees, simply take your designs and Photoshop them on to blank t-shirts. One color of each design will do, with other colors available. Place your cool graphic t shirts on a background that is plain, making them easy to see, or that says “urban”. You can start printing a limited number of t-shirts right after your website is launched, and based on demand. Crop these to the right size and upload them to your graphic tee website.

6.) 5:00 AM: ANNOUNCE YOUR NEW GRAPHIC TEE WEBSITE. Use an online press release agency, go to every single graphic t-shirt blog you know – or that you find through Technorati – and post information about why your new graphic tee website is the best. Once your site goes live, be sure to use StumbleUpon to drive traffic to this fresh content. Digg a blog entry about your website if you create a blog (it’s a good idea).

7.) 8:00 AM: (if you are still awake) GO TO BED. YOU JUST CREATED AN ONLINE GRAPHIC T-SHIRTS STORE.