Product Launching – 5 Steps to Launching a Product For the Little Guy

A successful product launch is not as difficult as it sounds. All it requires is a little planning and timely execution. Let’s go ahead and discuss a few steps to success.

Step 1 – Write quality articles

The first step to success in a product launch process is to distribute your articles to various article directories. For this, you would need to provide quality information about your product.

Step 2 – Use pay per click

There is a method by which you can drive traffic to your website and it is called pay per click. An important part of a successful product launch system, pay per click can be started with Google AdWords before diversifying to Yahoo Search and related affiliates.

Step 3 – Write press releases

If you want your product to look professional, you need to write quality press release articles and submit them through your public relation web. If you are not comfortable in writing a press release, you might assign the task to a professional. This is also a part of a product launching process.

Step 4 – Create a blog and update it on a regular basis

An effective product launch process requires the use of a content rich blog. You can create your own blog and advertise your product through that blog. SEO and social book marking can be linked to your blog to improve traffic.

Step 5 – Make a video

It is essential to create a video and submit it to various directories. It would provide a positive impact on the minds of your customer base. It is often considered an important part of a successful product launch process.

What You Need to Launch a Successful Direct Sales Home Business

These days, there are a lot of direct sales business opportunities that you can start from home. The low start up cost and flexibility are attractive to business seekers. With less than $100 you’ll be in business within minutes. Some are even free to join.Not everyone who starts a direct sales business is interested in building it big. Some are only interested in the product discounts. Some are hobby-ists and signed up for the fun of it. And some are serious business builders looking to earn a significant income.Depending on what your financial goals are – once you’ve decided to join the direct selling industry, here are some vital things to keep in mind.If you are serious about building it big, you’ll need to learn these three principles if you want to be a direct sales superstar.#1 Entrepreneurial Mind-SetBefore you can succeed in business, you’ll need to adopt the entrepreneurial mind-set. If you’ve never been in business before, you’ll have to transition your thinking from an employee mind-set, to an entrepreneurial mind-set.The first thing you need to adopt is patience while you ramp up your business. Having the self-motivation to work your business daily, the discipline to do what needs to be done, and the patience and trust that the rewards will come, is a huge mind-set shift.Without this self-belief, you’ll sabotage any progress you’ve made, and eventually quit your business.#2 Marketing SkillsThe biggest mistake direct sellers make is leading by “sharing the products”. Products don’t sell themselves – marketing does. This isn’t the same as lack of enthusiasm. Enthusiasm is important but you can’t sell based on excitement alone.Every successful company comes down to how strategic their marketing plan is in reaching their target audience.Every successful product comes down to marketing. Just think of Apple and what Steve Jobs has done for iPod, iPhone, etc.If no one knows about your products or business, you’re not in business. And this is the #1 reason why most direct sellers don’t succeed because it’s not lack of enthusiasm.Most people that signed up already love their company products. Most people fail because they don’t know how to market their business beyond the old school method of selling to their “warm market”.What Does this Mean for You?Because you can’t build a sustained business from selling only to the people you know. You’ll need to learn marketing skills, specifically online marketing skills, in order to promote your business and attract new leads.With cheap technology and the ease of using the internet – marketing online is where business is being done. The internet has completely changed the marketplace and everyone is online. People go online if they need to find a product or search for a business to start.Recurring IncomeLoving the products is important but as a business, you need recurring income, otherwise you’re forced to look for new business to generate consistent cashflow. That’s the difference between working hard versus working smart.If you’re selling non-consumable products, make sure these are big ticket items so you can earn the highest commission. It’s a lot harder to find new customers than having customers that make repeat purchase on a monthly basis.With so many direct sales companies to choose from, it’s in your best financial interest to match your interest with products that are consumable so that you can generate a consistent cashflow. If you’re selling home decor or jewelry, it’s tough to generate monthly sales.With these three principles in mind, you’ll be more prepared and know what to expect in your new direct sales business. Preparation is key to your success.

How To Launch A New Online Business Product – A 4-Pronged Approach For Guaranteed Success

If you have an online business, you are more than likely trying to figure out how to launch a new product to the marketplace. Now there are many ways to “launch” a product, but there is a trick I’ve been using for a while that is similar to a launch, and I call it a “perpetual launch”. What this strategy does is it introduces each one of your leads to a launch sequence within your email list so that as soon as they opt-in they are exposed to your product launch.

Now this is a great way to introduce any product, but I’ve found it to be most effective for products that are higher in cost, and ideally those that are a couple hundred dollars or more.

Now, if you like the idea of exposing each new lead to the same sort of “launch sequence”, then I will give you a quick rundown of exactly how you can implement this strategy into your own online business:

Step 1 – Create a teaser-product that introduces the product to be launched

Whatever your product is about, you want to create a product that is sort of a “teaser”, meaning it gives valuable information and is related to your product to be launched. What this does is it provides value to the customer who is looking for it, and for those who happen to stumble upon it, it will let them know that maybe they do in-fact need the product.

Step 2 – Build credibility for 5-7 days through your email autoresponder

After your lead has downloaded your free teaser product, embark on a campaign to build your credibility for 5-7 days. You can do this by sending content-rich emails or by sending them some of your other products that have lots of value. The ultimate goal of this week-long campaign is to educate your subscriber and also let them know that you are the expert in your field.

Step 3 – Hint at the product around day 7 then create buzz for 3-5 days

Send an email telling them that you are putting the finishing touches on your product to be launched, then give them a look at what it is and how it will benefit them in their own lives. This can be done with a report or better yet a short video.

Step 4 – Launch the product

After you have created some buzz about your product, proven that it is effective, and built anticipation, it is time to release it. A fantastic way to generate sales quickly is to release a limited amount of your product or to give the first few buyers a deep discount.