How To Launch A New Online Business Product – A 4-Pronged Approach For Guaranteed Success

If you have an online business, you are more than likely trying to figure out how to launch a new product to the marketplace. Now there are many ways to “launch” a product, but there is a trick I’ve been using for a while that is similar to a launch, and I call it a “perpetual launch”. What this strategy does is it introduces each one of your leads to a launch sequence within your email list so that as soon as they opt-in they are exposed to your product launch.

Now this is a great way to introduce any product, but I’ve found it to be most effective for products that are higher in cost, and ideally those that are a couple hundred dollars or more.

Now, if you like the idea of exposing each new lead to the same sort of “launch sequence”, then I will give you a quick rundown of exactly how you can implement this strategy into your own online business:

Step 1 – Create a teaser-product that introduces the product to be launched

Whatever your product is about, you want to create a product that is sort of a “teaser”, meaning it gives valuable information and is related to your product to be launched. What this does is it provides value to the customer who is looking for it, and for those who happen to stumble upon it, it will let them know that maybe they do in-fact need the product.

Step 2 – Build credibility for 5-7 days through your email autoresponder

After your lead has downloaded your free teaser product, embark on a campaign to build your credibility for 5-7 days. You can do this by sending content-rich emails or by sending them some of your other products that have lots of value. The ultimate goal of this week-long campaign is to educate your subscriber and also let them know that you are the expert in your field.

Step 3 – Hint at the product around day 7 then create buzz for 3-5 days

Send an email telling them that you are putting the finishing touches on your product to be launched, then give them a look at what it is and how it will benefit them in their own lives. This can be done with a report or better yet a short video.

Step 4 – Launch the product

After you have created some buzz about your product, proven that it is effective, and built anticipation, it is time to release it. A fantastic way to generate sales quickly is to release a limited amount of your product or to give the first few buyers a deep discount.