Brilliant Business Ideas: Turn Useless By-Products Into Cash

Anybody who is looking for brilliant business ideas needs to study the life of a man called Henry Ford, the founder of the Ford Motor Corporation.In case you don’t know who this man is, Henry Ford was the inventor of the Ford Model T – the first mass-produced automobile in the world. The man literally invented the assembly line which is used in industries all over the world today. The assembly line invention was significant because it enabled Ford to increase production and produce many more cars than before.But what I want to focus this post on was another business he was involved in which very few people took interest in. This business genius took the wood scraps that were left over from the production of his Model T’s and turned them into charcoal briquettes (used in cooking and heating).This “side venture” (built off of by-products) became so profitable that he built a separate charcoal plant and founded the Ford Charcoal Company, which was later renamed Kingsford.There are obvious by-products or waste that are generated by many enterprises. To give an example, there is saw dust which is generated by sawmills. This can be put to a lot of profitable use. For instance it can manufacture particleboard and even fireplace logs.It is said that every art of creation has a byproduct which means that whatever business you are doing or want to do is sure to generate “waste” which is actually a byproduct that you can turn into huge profits.A few of the brilliant business start-up ideas in my book involve making huge profits from byproducts and they don’t have to be your own byproducts. I hope that gets you thinking in the right direction.But let me tell you another true story from right here in Kenya about a company that made huge profits from the waste it was generating.Everybody knows about Nation newspapers. The company publishes the highest circulating daily newspaper in the region. A few years ago they had a serious problem. The price of oil, as always was on the rise and the cost of distributing their newspapers was growing alarmingly. The waste they generated was the extra space in the huge pick up vans that remained when the newspapers were packed to be delivered to various towns and destinations. There was even more “waste” when the van came back from delivering the newspapers virtually empty. What a waste.And so they devised a way to turn the “waste” or by-product into huge sums of money. They launched a courier service to deliver letters and packages all over the country. They called the company Nation couriers. Immediately they had a huge advantage because newspapers are delivered daily and they usually have a very tight delivery schedule because daily newspapers are perishable products that must be delivered on time. Today’s newspaper cannot be sold tomorrow. It has to be sold today and preferably early in the day. And so Nation courier could promise it’s customers that the package will reach it’s destination without fail the next morning.This brand new overnight courier service created from a “waste product” has made huge profits for the Nation media group and also makes their newspaper delivery very efficient.Take a closer look around you.What is being wasted?Can you turn it into profits?

How To Sell Skin Care Products Online

Many professionals are entering the online retail industry, selling skin care products online. The online beauty industry can be a very lucrative and profitable market. Skin professionals and brands that want to successfully sell products online must have a comprehensive approach.

A company or entrepreneur should incorporate a diverse and more comprehensive approach to sales, marketing, and management of online infrastructures. Online business activities are different in many aspects then running a brick and mortar business.

Professionals such as aestheticians, dermatologists, skin product brands, skin clinics, and other skin related professionals often are selling products online or at least desire to do so.

The skin care industry is a multi-billion dollar business, estimated to be worth US 43 billion per year. It has steadily grown in the past years, and is expected to grow over 7% more this year. Europe and the US are the biggest markets of the industry, accounting for over 50% of global sales. Asian and Latin markets are some of the fastest growing beauty markets for skin product sales.

Start to Sell Skin Care Products Online

In order to sell products online, a business needs the proper setup and infrastructure. A skin professional will have choices and options; this includes budgets and certain levels of service. If a skin care professional does not know where to start or how to choose, considering the help of skin care business consulting can greatly help the process.

A consultant works with multiple business types and can be of great help, avoiding costly mistakes and pitfalls. To start selling products online, a business will need several things in place and properly setup.

Setup for Selling Products Online

- Website Design & Development

- E-commerce Application

- Store Design & Setup

- Merchant Account & Services

- Website Content

- Marketing & Advertising

- Promotions & Shopping Incentives

- Shipping & Handling System

- E-Commerce Sales Management

- Reports & Statistics

Running an online business comes with many benefits, but it can as well be overwhelming. Business activities are different and potentially new, which can add an element of difficulty for skin professionals.

In most cases, skin professionals fail to understand the importance of proper setup to sell products online successfully. In addition, online marketing and advertising requirements are often not understood well or required campaigns are not deployed or well executed.

Skin Care Websites

Websites with e-commerce abilities are the foundation for selling products online. Too often, poor architected and designed websites are used with even more poor e-commerce applications and systems. In order to make money, in a very competitive market such as the beauty industry, e-commerce websites have to be done properly and professionally.

Skin professionals have 2 e-commerce website choices

1. Hosted and Leased E-commerce Website Solutions

2. Open-Source Skin Care E-commerce Websites

Hosted & Leased E-commerce Websites

Hosted or often called leased e-commerce solutions and websites are options that come with a small or no upfront cost, but with a larger monthly fee. There is a third party company that hosts the website, manages merchant services, and provides other solutions around e-commerce and websites.

These websites are quick to launch and easy to utilize for a business. The downside is the lack of control, lack of marketing abilities, no ownership, and long-term benefits. It is not a solution chosen if given a choice. Most pick this path, when there is a small budget or no budget available. In some instances, a company just needs an ability to clear orders through electronic commerce, and chooses a hosted solution that is managed.

Companies that wish to grow and market their websites to achieve sales and own and/or have more control would choose a open-source e-commerce solution and website.

Open-Source E-commerce Websites

Open-source means free and many e-commerce applications are free these days. A skin care business just needs to pay a website designer or company to setup, install, and custom design a skin care website with e-commerce store and other vital elements.

Open-source website systems that offer e-commerce can be such as WordPress, Magento, and other popular applications. These systems come with complete Content Management Systems (CMS), sales administration, and merchant services setup. Once setup and designed, skin care professionals receive a powerful tool to sell products online.

These types of solutions do not come with a monthly fee. They are free after the launch of the website aside from hosting fees, which are minimal. The upfront cost is greater, but there are no monthly fees. Open-source websites come with a host of benefits, long-term and short. They are the ideal solution for anyone who plans to invest resources into marketing and advertising products.

Marketing & Advertising Products

To sell products online successfully, marketing and advertising will be a key activity for skin care professionals. In order to be successful with an e-commerce website, the following marketing and advertising strategies should be properly setup, deployed, and managed.

Marketing & Advertising Campaigns

- Search Engine Optimization

- Social Media Marketing

- Content Marketing

- Paid Advertising

- Print Advertising

- Conversion Optimization

- Public Relations

Marketing and advertising online can be overwhelming to professionals, who want to sell skin oriented products online. Marketing professionals and experts through marketing consulting services can in more detail explain and review all options and budgets. Skin professionals can educate themselves and examine all options with consultants prior to allocating budgets, hiring vendors, and making decisions.

Professionals can be hired short term to execute and implement the proper e-commerce solutions and give the skin care business the best possible start. To ensure this, experts can guide, advice, and manage aspects of the online business.

Information Product Marketing – How to Create Additional Income From Courses Already Created

Are you looking for a way to increase your income from the digital courses you have already created? Relaunches can be an excellent marketing strategy for doing this, and you will be able to make huge profits from these courses, even if you only have a very small list. Allow me to explain exactly what I mean by a relaunch.

When you first created your course, you more than likely offered it to your list as a part of your initial promotion and marketing campaign. Depending on how you are marketing online, you may have sent several emails over a period of seven to ten days, held at least one preview webinar or teleseminar, told people about it on social media sites, and also had your affiliates promoting for you.

Once your course was launched and your training started, that may have been the last time you made any sales. Unless you are actively using paid advertising of some kind, your course may not have sold since that time. Does this sound like what has happened to you? There are several reasons why this is the case with most marketers.

We have trained our prospects and clients to believe that a course must be delivered live in order for them to receive the benefit of our training. This simply is not true. But attempting to educate people about this can be a time consuming endeavor. Intsead, I believe that the relaunch is the solution that will work in any niche.

Relaunching your course is the process of again offering it to your prospects without having to do a complete live training a second time. We all dream of pure residual income, and this is one step closer to that than anything you may have seen. This is how it works.

Take a look at a course you have taught live. It doesn’t matter if you initially taught this a month ago or a year ago. Review your training to make sure it is up to date, and make a note of any changes that may have occurred since that time. You will want to make sure that your relaunch offers just as much, or even more value that your original course offered.

Now it is time for the relaunch. You will market your training in almost the same exact way as you did the first time around, emailing your list and announcing it as you would any other promotion. The only difference is that you will now hold an opening and a closing teleseminar or webinar, in order to make it a live launch again.

For example, your original course may have consisted of four webinar trainings, once a week for four weeks. In relaunch, you would offer a live webinar training to introduce them to the topic you are teaching. This would occur on the first day of your program. Then you would send out autoresponder messages to remind them to watch each of the four sessions over the next couple of weeks. On the final day of your relaunched program you would invite them to another live webinar training. This would be their opportunity to ask you questions and for you to explain exactly what they should have learned by completing your training. You could also offer them another program or product that would make sense at that time.

The final live webinar could also be offered at no cost to those who went through your course the first time around. This is an excellent strategy to build goodwill with your customers and to make sure they consume your information. People who actually go through all of your trainings are much more likely to buy something else from you in the future.

Think about which of your courses could be relaunched in this way. The only additional work for you is to market the course again, to set up the autoresponder messages, and to hold the two live webinars at the beginning and end of your training. With just a few hours of work you could end up earning more than you did when you originally promoted your course. You will discover that relaunches can be extremely profitable.