Eight Simple Ways To Use Promotional Products Online

With the increase competition on the Internet, it can be hard to find ways to make your company seem different from everyone else. One thing I believe Internet marketers are failing to utilize correctly is promotional products.Promotion products are every day items that are printed with your company logo, slogan, web site address, or any other message you want to promote. The first thing that comes to most people’s minds are printed t-shirts… but there are many other items you can use to make your company stand out from the crowd.The following are eight simple ways you can use promotional products on the Internet.Promote Your Company’s WebsiteThis is the first thing that comes to most people’s minds when they think of how they should use promotional products. But some people over look this. Every item you choose to promote your business should include your web site address on it.Find Promotional Items That Fit Your NicheYou can always find certain items that will compliment your type of business – items that you know your customers will use often! For Example: If you sell bicycles, it would be a good idea to include a free water bottle that has your logo on it every time someone purchases a bicycle. If you have an online drug store, you could give away pill organizers with your sites name and web address printed on them.Free Contests and DrawingsA great way to get more people to sign up for your newsletter is to hold monthly, weekly, or daily contest drawings. The winner of the drawing would receive a promotional product with your URL on it. Since everyone loves to win stuff, more people would be willing to give you their email address. And if you make the product something that relates to your business, the people who sign up are more likely to be targeted.Motivate Customer to Buy MoreYou can use promotional products to entice your customers to buy more products than they normally would have. How? By bundling multiple products a long with a promotional item. For example, instead of your customer buying 1 ebook, you also offer them a package deal of two ebooks and a free promotional item.The promotional product can even be something related to the products you’re bundling it with. If you’re selling weight loss information, why not use a “step counter as a bonus? If you’re selling cookbooks, offer an apron. There are hundreds of products that you can put your logo on… find one that compliments your products!Reward Your Best AffiliatesConsider thanking your top affiliates by giving them a promotional product. This shows them that you truly appreciate the fact that they promote your products. You can send gifts to your affiliate partners when they reach a certain goal, or you can give gifts to your top affiliates during the holidays. By rewarding your affiliates, you build a stronger relationship with them. They will thank you by continuing to promote your business.Thank Your Loyal CustomersJust like thanking your top affiliates, you should also consider thanking loyal customers. You can express gratitude to customers that repeatedly by your products, customers who buy your high-ticket items, or both! Promotional items remind your clients that the relationship you share with them is important to you.Create a Competitive AdvantageBecause of increased competition, it’s getting tougher than ever to compete online. You can use promotional items as a way to show your customers that you are different than your competitors. Instead of appearing as “just another company”, you can demonstrate that you are unique. When someone receives a promotional item from you they are more likely to remember you over your competition.Promote a New ProductIf you are launching a new product, you can capture your audience attention and publicize it by using promotional items. At the very least, you should send a promotional item to your top customers when a new product comes out. You might also want to consider sending items to your top affiliates too if you have a new product they can promote for you.My goal is to get you to think of new ways to use promotional products. I hope you will implement some of the ideas I have laid out here and also brain storm different ways to use them. If used correctly, these little trinkets can help you say ahead of your competitors!

A Successful Launch

Think back to the last movie you went to see. Did you know something about the movie before it opened in theaters? You bet you did. The movie studios made sure of that. You see, the movie studios are masters of pre-launch marketing, which includes building buzz and anticipation for their movie. They make sure you see intriguing clips well ahead of the opening date. They team up with joint venture partners (like fast food restaurants) to hand out related toys and figurines.

They also make sure the top reviewers and a few select customers see the movie well ahead of time and start building that buzz. If they’ve done their job, on opening day, they’ll have lines of people stretching around the block at theaters everywhere.

Now imagine instead if they didn’t start advertising their movies until the day the movie opened. For the first time, potential customers would see TV ads. On that day, the movie studios would be scrambling to get reviewers for the movie. There would be no advanced screenings. There would be no trailers on the Internet.

End result? No massive push, no pre-launch buzz… and so, no lines of customers stretching around the block.That wouldn’t be a very smart way to market a movie, would it ? Of course not.

And yet, all around the Internet, people think it IS a smart way to market their own products. The day they launch their product is the very first day their prospects are exposed to any type of advertising or marketing. Instead of launching the product with a huge bang and a fresh burst of word-of-mouth buzz, the product launch fizzles like fireworks in a rainstorm.

Obviously, it’s important to get your product launches off with a bang.

Then, Once you get the product launch rolling, it’s like a snowball rolling down the hill – it only gets bigger and bigger.

Here are two important keys that should build the framework of your entire pre-launch:Your pre-launch should be entertaining and it should be an event.

Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.