Blue Man Group Launches First Theatrical Tour of North America

Blue Man Group has been around since the late 1980′s. They have shows in New York, Boston, Chicago, Orlando, Las Vegas, Germany, Japan, and Sweden. They also have a production running on a Norwegian Cruise Line.

The trio of blue skinned, earless, speechless, alopecia suffers have appeared in dozens of commercials and television shows as well as numerous high profile live events.

However, they are most famous for and will always be famous for one thing: being on Arrested Development.

On the hilarious but ill-fated Fox sitcom, the character Tobias Fnke-the first licensed “analrapist” (a combination of analyst and therapist)-tried to join the Blue Man Group. He mistakenly believed it was a support group for depressed men.

As a result, Fnke spent most of the second season in a blue hue. The makeup, which stretched from his head to his toes, was constantly getting onto everything. And in a hilarious contradiction of the aforementioned description, Fnke wore glasses and failed to shave off his bushy moustache.

Arrested Development is a cult classic. Separating one’s self from such a thing is quite difficult, but if anyone can do it, it’s The Blue Man Group.

The creative organization launched their first ever theatrical tour on Sept. 14, 2010 in Dallas, Texas. Prior to that, the show played in Fayetteville, Arkansas for about a week.

The tour will visit nearly 40 cities culminating with a multi-week stand at the Golden Gate Theatre in San Francisco, California.

Tickets are currently on sale for a majority of shows.

The tour features stuff from their current productions as well as brand new stuff created just for this outing.

Traditionally, Blue Man Group shows are a cross between a rock concert and a theater show. Their act utilizes music, comedy, and multimedia elements. The trio is accompanied on stage by a live band.

“We can’t wait to show the country what we’ve been working on. This show combines Vegas-sized production values and spectacle with the intimate Off-Broadway experience for which we are best known,” says Chris Wink, Blue Man Group co-founder.

Some of the new features fans can expect to see are a proscenium-sized LED curtain and a high-resolution screen. The traveling production also employs new sets and a new sound design.

Aspects of the show that haven’t changed are the good times and the audience participation.

“Our show is really more about the collective experience of the audience. It’s about all of us embracing a sense of wonder and discovery, and celebrating together rather than passively viewing a performance,” explains co-founder Phil Stanton.

The Blue Man Group was founded by Phil Stanton, Chris Wink, and Matt Goldman in 1987 in Manhattan. The trio’s first show, Tubes, was well-received by both critics and audiences and eventually earned them an Obie Award (bestowed by the Village Voice to off-Broadway theater groups and performers). That show is still running at the Astor Place Theatre. The group’s first show outside of New York opened in Boston at the Charles Playhouse in 1995.

In addition to their theatrical shows, the Blue Man Group has also released several albums and performance DVD’s. A full-length 3-D movie starring the Blue Man Group is scheduled for release at IMAX theaters in 2011.

How To Launch A New Online Business Product – A 4-Pronged Approach For Guaranteed Success

If you have an online business, you are more than likely trying to figure out how to launch a new product to the marketplace. Now there are many ways to “launch” a product, but there is a trick I’ve been using for a while that is similar to a launch, and I call it a “perpetual launch”. What this strategy does is it introduces each one of your leads to a launch sequence within your email list so that as soon as they opt-in they are exposed to your product launch.

Now this is a great way to introduce any product, but I’ve found it to be most effective for products that are higher in cost, and ideally those that are a couple hundred dollars or more.

Now, if you like the idea of exposing each new lead to the same sort of “launch sequence”, then I will give you a quick rundown of exactly how you can implement this strategy into your own online business:

Step 1 – Create a teaser-product that introduces the product to be launched

Whatever your product is about, you want to create a product that is sort of a “teaser”, meaning it gives valuable information and is related to your product to be launched. What this does is it provides value to the customer who is looking for it, and for those who happen to stumble upon it, it will let them know that maybe they do in-fact need the product.

Step 2 – Build credibility for 5-7 days through your email autoresponder

After your lead has downloaded your free teaser product, embark on a campaign to build your credibility for 5-7 days. You can do this by sending content-rich emails or by sending them some of your other products that have lots of value. The ultimate goal of this week-long campaign is to educate your subscriber and also let them know that you are the expert in your field.

Step 3 – Hint at the product around day 7 then create buzz for 3-5 days

Send an email telling them that you are putting the finishing touches on your product to be launched, then give them a look at what it is and how it will benefit them in their own lives. This can be done with a report or better yet a short video.

Step 4 – Launch the product

After you have created some buzz about your product, proven that it is effective, and built anticipation, it is time to release it. A fantastic way to generate sales quickly is to release a limited amount of your product or to give the first few buyers a deep discount.

A Successful Launch

Think back to the last movie you went to see. Did you know something about the movie before it opened in theaters? You bet you did. The movie studios made sure of that. You see, the movie studios are masters of pre-launch marketing, which includes building buzz and anticipation for their movie. They make sure you see intriguing clips well ahead of the opening date. They team up with joint venture partners (like fast food restaurants) to hand out related toys and figurines.

They also make sure the top reviewers and a few select customers see the movie well ahead of time and start building that buzz. If they’ve done their job, on opening day, they’ll have lines of people stretching around the block at theaters everywhere.

Now imagine instead if they didn’t start advertising their movies until the day the movie opened. For the first time, potential customers would see TV ads. On that day, the movie studios would be scrambling to get reviewers for the movie. There would be no advanced screenings. There would be no trailers on the Internet.

End result? No massive push, no pre-launch buzz… and so, no lines of customers stretching around the block.That wouldn’t be a very smart way to market a movie, would it ? Of course not.

And yet, all around the Internet, people think it IS a smart way to market their own products. The day they launch their product is the very first day their prospects are exposed to any type of advertising or marketing. Instead of launching the product with a huge bang and a fresh burst of word-of-mouth buzz, the product launch fizzles like fireworks in a rainstorm.

Obviously, it’s important to get your product launches off with a bang.

Then, Once you get the product launch rolling, it’s like a snowball rolling down the hill – it only gets bigger and bigger.

Here are two important keys that should build the framework of your entire pre-launch:Your pre-launch should be entertaining and it should be an event.