High Ticket Products – Energize Your High Ticket Sales With These 4 Methods

High ticket products require a different set of selling tools and techniques. If you are struggling to sell your high ticket products online, you might be a victim of ignorance. Online marketing requires you to attract the audience rather than reach out to them and sell your products. There is already a lot of competition and you need to do things in a way that makes you stand out from the crowd. Here are the 4 methods you can start using to energize your high ticket sales.

1. Develop your reputation as an expert: Put yourself in your prospect’s shoes and think, if you had to buy your product, would you not go to the person who is an expert in the field? It is such an obvious fact that many marketers miss it completely. And those who know are ignorant on how to develop such a reputation. You develop a reputation by coming across as a person who is genuinely interested in helping others in your field. So go ahead and participate in online discussion forums and give your expert piece of advice. Distribute your articles and publish your ezine. Record videos and share them, hold tele-seminars. All this will convey to your target audience that you are an authority in your area and someone from whom they can get a quality product.

2. Develop trust and rapport: One of the things mentioned by Dale Carnegie in his famous book ‘How to win friends and influence people’ is that get people to like you and you will be able to get them do what you want. You must become honestly interested in your prospects problems and give your solutions to them. Do not be stingy while giving out information. The more information you provide, the more trust will develop and trust is the foundation of every high ticket sale. You might also want to offer freebies and discounts to make the purchase decision easier or create a complete product funnel to attract prospects.

3. Promote your products: Using keyword research and PPC advertising are accepted ways of promoting your products. Perform a keyword search and select less competitive long tail keyword phrases. These will save you a lot in advertising costs. Optimize your site or blog for the right keywords and feed your link to various social community sites. All this makes for free advertising.

4. Do not let go: Continue your sales push without a break. Any slackening of efforts will give your competitors more breathing space and allow them to sail ahead. Therefore, plan for a long marketing campaign and stick to it.

The above 4 methods will pump in energy in to your high ticket marketing efforts.

Eight Simple Ways To Use Promotional Products Online

With the increase competition on the Internet, it can be hard to find ways to make your company seem different from everyone else. One thing I believe Internet marketers are failing to utilize correctly is promotional products.Promotion products are every day items that are printed with your company logo, slogan, web site address, or any other message you want to promote. The first thing that comes to most people’s minds are printed t-shirts… but there are many other items you can use to make your company stand out from the crowd.The following are eight simple ways you can use promotional products on the Internet.Promote Your Company’s WebsiteThis is the first thing that comes to most people’s minds when they think of how they should use promotional products. But some people over look this. Every item you choose to promote your business should include your web site address on it.Find Promotional Items That Fit Your NicheYou can always find certain items that will compliment your type of business – items that you know your customers will use often! For Example: If you sell bicycles, it would be a good idea to include a free water bottle that has your logo on it every time someone purchases a bicycle. If you have an online drug store, you could give away pill organizers with your sites name and web address printed on them.Free Contests and DrawingsA great way to get more people to sign up for your newsletter is to hold monthly, weekly, or daily contest drawings. The winner of the drawing would receive a promotional product with your URL on it. Since everyone loves to win stuff, more people would be willing to give you their email address. And if you make the product something that relates to your business, the people who sign up are more likely to be targeted.Motivate Customer to Buy MoreYou can use promotional products to entice your customers to buy more products than they normally would have. How? By bundling multiple products a long with a promotional item. For example, instead of your customer buying 1 ebook, you also offer them a package deal of two ebooks and a free promotional item.The promotional product can even be something related to the products you’re bundling it with. If you’re selling weight loss information, why not use a “step counter as a bonus? If you’re selling cookbooks, offer an apron. There are hundreds of products that you can put your logo on… find one that compliments your products!Reward Your Best AffiliatesConsider thanking your top affiliates by giving them a promotional product. This shows them that you truly appreciate the fact that they promote your products. You can send gifts to your affiliate partners when they reach a certain goal, or you can give gifts to your top affiliates during the holidays. By rewarding your affiliates, you build a stronger relationship with them. They will thank you by continuing to promote your business.Thank Your Loyal CustomersJust like thanking your top affiliates, you should also consider thanking loyal customers. You can express gratitude to customers that repeatedly by your products, customers who buy your high-ticket items, or both! Promotional items remind your clients that the relationship you share with them is important to you.Create a Competitive AdvantageBecause of increased competition, it’s getting tougher than ever to compete online. You can use promotional items as a way to show your customers that you are different than your competitors. Instead of appearing as “just another company”, you can demonstrate that you are unique. When someone receives a promotional item from you they are more likely to remember you over your competition.Promote a New ProductIf you are launching a new product, you can capture your audience attention and publicize it by using promotional items. At the very least, you should send a promotional item to your top customers when a new product comes out. You might also want to consider sending items to your top affiliates too if you have a new product they can promote for you.My goal is to get you to think of new ways to use promotional products. I hope you will implement some of the ideas I have laid out here and also brain storm different ways to use them. If used correctly, these little trinkets can help you say ahead of your competitors!

A Successful Launch

Think back to the last movie you went to see. Did you know something about the movie before it opened in theaters? You bet you did. The movie studios made sure of that. You see, the movie studios are masters of pre-launch marketing, which includes building buzz and anticipation for their movie. They make sure you see intriguing clips well ahead of the opening date. They team up with joint venture partners (like fast food restaurants) to hand out related toys and figurines.

They also make sure the top reviewers and a few select customers see the movie well ahead of time and start building that buzz. If they’ve done their job, on opening day, they’ll have lines of people stretching around the block at theaters everywhere.

Now imagine instead if they didn’t start advertising their movies until the day the movie opened. For the first time, potential customers would see TV ads. On that day, the movie studios would be scrambling to get reviewers for the movie. There would be no advanced screenings. There would be no trailers on the Internet.

End result? No massive push, no pre-launch buzz… and so, no lines of customers stretching around the block.That wouldn’t be a very smart way to market a movie, would it ? Of course not.

And yet, all around the Internet, people think it IS a smart way to market their own products. The day they launch their product is the very first day their prospects are exposed to any type of advertising or marketing. Instead of launching the product with a huge bang and a fresh burst of word-of-mouth buzz, the product launch fizzles like fireworks in a rainstorm.

Obviously, it’s important to get your product launches off with a bang.

Then, Once you get the product launch rolling, it’s like a snowball rolling down the hill – it only gets bigger and bigger.

Here are two important keys that should build the framework of your entire pre-launch:Your pre-launch should be entertaining and it should be an event.