How To Sell Skin Care Products Online

Many professionals are entering the online retail industry, selling skin care products online. The online beauty industry can be a very lucrative and profitable market. Skin professionals and brands that want to successfully sell products online must have a comprehensive approach.

A company or entrepreneur should incorporate a diverse and more comprehensive approach to sales, marketing, and management of online infrastructures. Online business activities are different in many aspects then running a brick and mortar business.

Professionals such as aestheticians, dermatologists, skin product brands, skin clinics, and other skin related professionals often are selling products online or at least desire to do so.

The skin care industry is a multi-billion dollar business, estimated to be worth US 43 billion per year. It has steadily grown in the past years, and is expected to grow over 7% more this year. Europe and the US are the biggest markets of the industry, accounting for over 50% of global sales. Asian and Latin markets are some of the fastest growing beauty markets for skin product sales.

Start to Sell Skin Care Products Online

In order to sell products online, a business needs the proper setup and infrastructure. A skin professional will have choices and options; this includes budgets and certain levels of service. If a skin care professional does not know where to start or how to choose, considering the help of skin care business consulting can greatly help the process.

A consultant works with multiple business types and can be of great help, avoiding costly mistakes and pitfalls. To start selling products online, a business will need several things in place and properly setup.

Setup for Selling Products Online

- Website Design & Development

- E-commerce Application

- Store Design & Setup

- Merchant Account & Services

- Website Content

- Marketing & Advertising

- Promotions & Shopping Incentives

- Shipping & Handling System

- E-Commerce Sales Management

- Reports & Statistics

Running an online business comes with many benefits, but it can as well be overwhelming. Business activities are different and potentially new, which can add an element of difficulty for skin professionals.

In most cases, skin professionals fail to understand the importance of proper setup to sell products online successfully. In addition, online marketing and advertising requirements are often not understood well or required campaigns are not deployed or well executed.

Skin Care Websites

Websites with e-commerce abilities are the foundation for selling products online. Too often, poor architected and designed websites are used with even more poor e-commerce applications and systems. In order to make money, in a very competitive market such as the beauty industry, e-commerce websites have to be done properly and professionally.

Skin professionals have 2 e-commerce website choices

1. Hosted and Leased E-commerce Website Solutions

2. Open-Source Skin Care E-commerce Websites

Hosted & Leased E-commerce Websites

Hosted or often called leased e-commerce solutions and websites are options that come with a small or no upfront cost, but with a larger monthly fee. There is a third party company that hosts the website, manages merchant services, and provides other solutions around e-commerce and websites.

These websites are quick to launch and easy to utilize for a business. The downside is the lack of control, lack of marketing abilities, no ownership, and long-term benefits. It is not a solution chosen if given a choice. Most pick this path, when there is a small budget or no budget available. In some instances, a company just needs an ability to clear orders through electronic commerce, and chooses a hosted solution that is managed.

Companies that wish to grow and market their websites to achieve sales and own and/or have more control would choose a open-source e-commerce solution and website.

Open-Source E-commerce Websites

Open-source means free and many e-commerce applications are free these days. A skin care business just needs to pay a website designer or company to setup, install, and custom design a skin care website with e-commerce store and other vital elements.

Open-source website systems that offer e-commerce can be such as WordPress, Magento, and other popular applications. These systems come with complete Content Management Systems (CMS), sales administration, and merchant services setup. Once setup and designed, skin care professionals receive a powerful tool to sell products online.

These types of solutions do not come with a monthly fee. They are free after the launch of the website aside from hosting fees, which are minimal. The upfront cost is greater, but there are no monthly fees. Open-source websites come with a host of benefits, long-term and short. They are the ideal solution for anyone who plans to invest resources into marketing and advertising products.

Marketing & Advertising Products

To sell products online successfully, marketing and advertising will be a key activity for skin care professionals. In order to be successful with an e-commerce website, the following marketing and advertising strategies should be properly setup, deployed, and managed.

Marketing & Advertising Campaigns

- Search Engine Optimization

- Social Media Marketing

- Content Marketing

- Paid Advertising

- Print Advertising

- Conversion Optimization

- Public Relations

Marketing and advertising online can be overwhelming to professionals, who want to sell skin oriented products online. Marketing professionals and experts through marketing consulting services can in more detail explain and review all options and budgets. Skin professionals can educate themselves and examine all options with consultants prior to allocating budgets, hiring vendors, and making decisions.

Professionals can be hired short term to execute and implement the proper e-commerce solutions and give the skin care business the best possible start. To ensure this, experts can guide, advice, and manage aspects of the online business.

What is the Importance of a Customs Broker?

Whether you are planning to import items to your country or export items out of your country, you will need to go through the customs clearance process. If you are about to start an import or export business, you need to have a clear idea of what customs clearance is all about. In this article, we will share what customs clearance is and we will also be highlighting its importance.

What is customs clearance?

This is where you will need to get the items officially passed through the customs authorities. The customs authorities will ask you to pay a duty depending on the nature of the item that you import or export. Then you can receive permission to proceed with cargo movement. After you go through the customs clearance process, the customs authorities will go ahead and provide you with a document. It will include clear information about the duties that you paid and all other relevant information.

Instead of going through the customs clearance process on your own, you may think about seeking the assistance of a genuine customs broker. 20Cube’s Customs Brokers Melbourne is a perfect example of such a customs broker. You just need to hand over the work to a customs clearance broker, while you can focus on other important areas of your business.

The importance of customs clearance services

Regardless of the nature of your business, it would not be a good idea to go through the customs clearance process on your own. If you try to spend too much time and effort on customs clearance, you will not be able to pay a lot of attention to the important aspects of your business. The following are the benefits of working with customs brokers.

Get a customized service

The customs broker you select will provide you with a bespoke service. You can get your customs broker to understand the specific needs you have. Then it is possible to ask the customs broker to provide an appropriate service to you.

Get professional consultation

Another great thing about working with a customs broker is the ability to get professional consultation services. If you are new to the customs clearance process, you will have to deal with numerous doubtful situations. Instead of taking a risk, it would be a good idea to ask for professional guidance and go ahead. This will help you to save time as well as money in the long run.

Get help with the entire customs clearance process

The customs broker will be able to provide the assistance that you require throughout the customs clearance process. For example, you can expect your customs broker to help you with document verification, appropriate identification of goods, and even convenient clearance. You just need to work along with the customs broker, whereas your broker will get most of the work done for you.

Start working with the best customs clearance broker

Now you are aware of the importance of working with a customs clearance broker. While keeping these facts in mind, you may go ahead and start working with the most reliable customs clearance broker out there. The customs broker can even help you with avoiding unnecessary expenses. You can also keep peace of mind as you will be receiving regular updates from the broker.

Four Important Features to Look For in Baby Bottle Makers

Taking care of your newborn baby is mentally and physically exhausting, not to mention the fuss of preparing baby bottles frequently. This emphasizes the importance of a good baby bottle mixer. This article simplifies the task of picking the right kind of baby bottle maker.

The arrival of a newborn baby hustles in a bundle of joy and a huge responsibility. It can be extremely stressful for new parents to take care of their precious little angel. Changing diapers and frequently feeding your little one is tedious enough and it is normal to feel frustrated and exhausted. A good baby bottle maker is an excellent device that can solve the hassles of preparing bottles any time of the day or night. Apart from saving time and effort, these machines also ensure that the formula milk is prepared in the right consistency and temperature.

With the increase in the use and popularity of bottle mixers, you can find tons of options while purchasing one. This makes the task of choosing the perfect bottle mixer a bit confusing. Here are a few aspects to consider before buying a baby bottle maker

Four Essential Features

Type of material

When you choose to buy a baby bottle mixer, check the type of material used for its construction. Top brands ensure the use of materials, which are free from PVC, BPA, and phthalates. Mixers made from silicone are also ideal, as it is durable and safe from leaching. Choosing mixers made of silicone and other materials simplifies the task of cleaning and washing it, as most of these mixers are dishwasher safe.

Smart features

Modern baby bottle mixers are ingrained with a range of smart features such as heating, warming, mixing, temperature and quantity settings, and so forth. Some of these mixers also function through apps, which further simplifies the task of preparing baby bottles. It heats water instantly so that you can prepare milk anytime your baby is hungry. Bottle mixers are available in an assortment of sizes and styles to suit different kinds of lifestyles.

Anti-colic features

Another significant feature to consider while choosing a bottled mixer is whether it includes anti-colic features. It mixes water and formula in the right consistency without any lumps and air bubbles. Anti-colic bottle mixers are essential for babies who suffer from colic and abdominal pain. These mixers can effortlessly mix formula, cereals, and rice with the precise amount of water to ensure perfect consistency.