How To Launch A New Online Business Product – A 4-Pronged Approach For Guaranteed Success

If you have an online business, you are more than likely trying to figure out how to launch a new product to the marketplace. Now there are many ways to “launch” a product, but there is a trick I’ve been using for a while that is similar to a launch, and I call it a “perpetual launch”. What this strategy does is it introduces each one of your leads to a launch sequence within your email list so that as soon as they opt-in they are exposed to your product launch.

Now this is a great way to introduce any product, but I’ve found it to be most effective for products that are higher in cost, and ideally those that are a couple hundred dollars or more.

Now, if you like the idea of exposing each new lead to the same sort of “launch sequence”, then I will give you a quick rundown of exactly how you can implement this strategy into your own online business:

Step 1 – Create a teaser-product that introduces the product to be launched

Whatever your product is about, you want to create a product that is sort of a “teaser”, meaning it gives valuable information and is related to your product to be launched. What this does is it provides value to the customer who is looking for it, and for those who happen to stumble upon it, it will let them know that maybe they do in-fact need the product.

Step 2 – Build credibility for 5-7 days through your email autoresponder

After your lead has downloaded your free teaser product, embark on a campaign to build your credibility for 5-7 days. You can do this by sending content-rich emails or by sending them some of your other products that have lots of value. The ultimate goal of this week-long campaign is to educate your subscriber and also let them know that you are the expert in your field.

Step 3 – Hint at the product around day 7 then create buzz for 3-5 days

Send an email telling them that you are putting the finishing touches on your product to be launched, then give them a look at what it is and how it will benefit them in their own lives. This can be done with a report or better yet a short video.

Step 4 – Launch the product

After you have created some buzz about your product, proven that it is effective, and built anticipation, it is time to release it. A fantastic way to generate sales quickly is to release a limited amount of your product or to give the first few buyers a deep discount.

How To Sell Skin Care Products Online

Many professionals are entering the online retail industry, selling skin care products online. The online beauty industry can be a very lucrative and profitable market. Skin professionals and brands that want to successfully sell products online must have a comprehensive approach.

A company or entrepreneur should incorporate a diverse and more comprehensive approach to sales, marketing, and management of online infrastructures. Online business activities are different in many aspects then running a brick and mortar business.

Professionals such as aestheticians, dermatologists, skin product brands, skin clinics, and other skin related professionals often are selling products online or at least desire to do so.

The skin care industry is a multi-billion dollar business, estimated to be worth US 43 billion per year. It has steadily grown in the past years, and is expected to grow over 7% more this year. Europe and the US are the biggest markets of the industry, accounting for over 50% of global sales. Asian and Latin markets are some of the fastest growing beauty markets for skin product sales.

Start to Sell Skin Care Products Online

In order to sell products online, a business needs the proper setup and infrastructure. A skin professional will have choices and options; this includes budgets and certain levels of service. If a skin care professional does not know where to start or how to choose, considering the help of skin care business consulting can greatly help the process.

A consultant works with multiple business types and can be of great help, avoiding costly mistakes and pitfalls. To start selling products online, a business will need several things in place and properly setup.

Setup for Selling Products Online

- Website Design & Development

- E-commerce Application

- Store Design & Setup

- Merchant Account & Services

- Website Content

- Marketing & Advertising

- Promotions & Shopping Incentives

- Shipping & Handling System

- E-Commerce Sales Management

- Reports & Statistics

Running an online business comes with many benefits, but it can as well be overwhelming. Business activities are different and potentially new, which can add an element of difficulty for skin professionals.

In most cases, skin professionals fail to understand the importance of proper setup to sell products online successfully. In addition, online marketing and advertising requirements are often not understood well or required campaigns are not deployed or well executed.

Skin Care Websites

Websites with e-commerce abilities are the foundation for selling products online. Too often, poor architected and designed websites are used with even more poor e-commerce applications and systems. In order to make money, in a very competitive market such as the beauty industry, e-commerce websites have to be done properly and professionally.

Skin professionals have 2 e-commerce website choices

1. Hosted and Leased E-commerce Website Solutions

2. Open-Source Skin Care E-commerce Websites

Hosted & Leased E-commerce Websites

Hosted or often called leased e-commerce solutions and websites are options that come with a small or no upfront cost, but with a larger monthly fee. There is a third party company that hosts the website, manages merchant services, and provides other solutions around e-commerce and websites.

These websites are quick to launch and easy to utilize for a business. The downside is the lack of control, lack of marketing abilities, no ownership, and long-term benefits. It is not a solution chosen if given a choice. Most pick this path, when there is a small budget or no budget available. In some instances, a company just needs an ability to clear orders through electronic commerce, and chooses a hosted solution that is managed.

Companies that wish to grow and market their websites to achieve sales and own and/or have more control would choose a open-source e-commerce solution and website.

Open-Source E-commerce Websites

Open-source means free and many e-commerce applications are free these days. A skin care business just needs to pay a website designer or company to setup, install, and custom design a skin care website with e-commerce store and other vital elements.

Open-source website systems that offer e-commerce can be such as WordPress, Magento, and other popular applications. These systems come with complete Content Management Systems (CMS), sales administration, and merchant services setup. Once setup and designed, skin care professionals receive a powerful tool to sell products online.

These types of solutions do not come with a monthly fee. They are free after the launch of the website aside from hosting fees, which are minimal. The upfront cost is greater, but there are no monthly fees. Open-source websites come with a host of benefits, long-term and short. They are the ideal solution for anyone who plans to invest resources into marketing and advertising products.

Marketing & Advertising Products

To sell products online successfully, marketing and advertising will be a key activity for skin care professionals. In order to be successful with an e-commerce website, the following marketing and advertising strategies should be properly setup, deployed, and managed.

Marketing & Advertising Campaigns

- Search Engine Optimization

- Social Media Marketing

- Content Marketing

- Paid Advertising

- Print Advertising

- Conversion Optimization

- Public Relations

Marketing and advertising online can be overwhelming to professionals, who want to sell skin oriented products online. Marketing professionals and experts through marketing consulting services can in more detail explain and review all options and budgets. Skin professionals can educate themselves and examine all options with consultants prior to allocating budgets, hiring vendors, and making decisions.

Professionals can be hired short term to execute and implement the proper e-commerce solutions and give the skin care business the best possible start. To ensure this, experts can guide, advice, and manage aspects of the online business.

Product Launching – 5 Steps to Launching a Product For the Little Guy

A successful product launch is not as difficult as it sounds. All it requires is a little planning and timely execution. Let’s go ahead and discuss a few steps to success.

Step 1 – Write quality articles

The first step to success in a product launch process is to distribute your articles to various article directories. For this, you would need to provide quality information about your product.

Step 2 – Use pay per click

There is a method by which you can drive traffic to your website and it is called pay per click. An important part of a successful product launch system, pay per click can be started with Google AdWords before diversifying to Yahoo Search and related affiliates.

Step 3 – Write press releases

If you want your product to look professional, you need to write quality press release articles and submit them through your public relation web. If you are not comfortable in writing a press release, you might assign the task to a professional. This is also a part of a product launching process.

Step 4 – Create a blog and update it on a regular basis

An effective product launch process requires the use of a content rich blog. You can create your own blog and advertise your product through that blog. SEO and social book marking can be linked to your blog to improve traffic.

Step 5 – Make a video

It is essential to create a video and submit it to various directories. It would provide a positive impact on the minds of your customer base. It is often considered an important part of a successful product launch process.