A Successful Launch

Think back to the last movie you went to see. Did you know something about the movie before it opened in theaters? You bet you did. The movie studios made sure of that. You see, the movie studios are masters of pre-launch marketing, which includes building buzz and anticipation for their movie. They make sure you see intriguing clips well ahead of the opening date. They team up with joint venture partners (like fast food restaurants) to hand out related toys and figurines.

They also make sure the top reviewers and a few select customers see the movie well ahead of time and start building that buzz. If they’ve done their job, on opening day, they’ll have lines of people stretching around the block at theaters everywhere.

Now imagine instead if they didn’t start advertising their movies until the day the movie opened. For the first time, potential customers would see TV ads. On that day, the movie studios would be scrambling to get reviewers for the movie. There would be no advanced screenings. There would be no trailers on the Internet.

End result? No massive push, no pre-launch buzz… and so, no lines of customers stretching around the block.That wouldn’t be a very smart way to market a movie, would it ? Of course not.

And yet, all around the Internet, people think it IS a smart way to market their own products. The day they launch their product is the very first day their prospects are exposed to any type of advertising or marketing. Instead of launching the product with a huge bang and a fresh burst of word-of-mouth buzz, the product launch fizzles like fireworks in a rainstorm.

Obviously, it’s important to get your product launches off with a bang.

Then, Once you get the product launch rolling, it’s like a snowball rolling down the hill – it only gets bigger and bigger.

Here are two important keys that should build the framework of your entire pre-launch:Your pre-launch should be entertaining and it should be an event.

Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.

Four Important Features to Look For in Baby Bottle Makers

Taking care of your newborn baby is mentally and physically exhausting, not to mention the fuss of preparing baby bottles frequently. This emphasizes the importance of a good baby bottle mixer. This article simplifies the task of picking the right kind of baby bottle maker.

The arrival of a newborn baby hustles in a bundle of joy and a huge responsibility. It can be extremely stressful for new parents to take care of their precious little angel. Changing diapers and frequently feeding your little one is tedious enough and it is normal to feel frustrated and exhausted. A good baby bottle maker is an excellent device that can solve the hassles of preparing bottles any time of the day or night. Apart from saving time and effort, these machines also ensure that the formula milk is prepared in the right consistency and temperature.

With the increase in the use and popularity of bottle mixers, you can find tons of options while purchasing one. This makes the task of choosing the perfect bottle mixer a bit confusing. Here are a few aspects to consider before buying a baby bottle maker

Four Essential Features

Type of material

When you choose to buy a baby bottle mixer, check the type of material used for its construction. Top brands ensure the use of materials, which are free from PVC, BPA, and phthalates. Mixers made from silicone are also ideal, as it is durable and safe from leaching. Choosing mixers made of silicone and other materials simplifies the task of cleaning and washing it, as most of these mixers are dishwasher safe.

Smart features

Modern baby bottle mixers are ingrained with a range of smart features such as heating, warming, mixing, temperature and quantity settings, and so forth. Some of these mixers also function through apps, which further simplifies the task of preparing baby bottles. It heats water instantly so that you can prepare milk anytime your baby is hungry. Bottle mixers are available in an assortment of sizes and styles to suit different kinds of lifestyles.

Anti-colic features

Another significant feature to consider while choosing a bottled mixer is whether it includes anti-colic features. It mixes water and formula in the right consistency without any lumps and air bubbles. Anti-colic bottle mixers are essential for babies who suffer from colic and abdominal pain. These mixers can effortlessly mix formula, cereals, and rice with the precise amount of water to ensure perfect consistency.