Information Product Marketing – How to Create Additional Income From Courses Already Created

Are you looking for a way to increase your income from the digital courses you have already created? Relaunches can be an excellent marketing strategy for doing this, and you will be able to make huge profits from these courses, even if you only have a very small list. Allow me to explain exactly what I mean by a relaunch.

When you first created your course, you more than likely offered it to your list as a part of your initial promotion and marketing campaign. Depending on how you are marketing online, you may have sent several emails over a period of seven to ten days, held at least one preview webinar or teleseminar, told people about it on social media sites, and also had your affiliates promoting for you.

Once your course was launched and your training started, that may have been the last time you made any sales. Unless you are actively using paid advertising of some kind, your course may not have sold since that time. Does this sound like what has happened to you? There are several reasons why this is the case with most marketers.

We have trained our prospects and clients to believe that a course must be delivered live in order for them to receive the benefit of our training. This simply is not true. But attempting to educate people about this can be a time consuming endeavor. Intsead, I believe that the relaunch is the solution that will work in any niche.

Relaunching your course is the process of again offering it to your prospects without having to do a complete live training a second time. We all dream of pure residual income, and this is one step closer to that than anything you may have seen. This is how it works.

Take a look at a course you have taught live. It doesn’t matter if you initially taught this a month ago or a year ago. Review your training to make sure it is up to date, and make a note of any changes that may have occurred since that time. You will want to make sure that your relaunch offers just as much, or even more value that your original course offered.

Now it is time for the relaunch. You will market your training in almost the same exact way as you did the first time around, emailing your list and announcing it as you would any other promotion. The only difference is that you will now hold an opening and a closing teleseminar or webinar, in order to make it a live launch again.

For example, your original course may have consisted of four webinar trainings, once a week for four weeks. In relaunch, you would offer a live webinar training to introduce them to the topic you are teaching. This would occur on the first day of your program. Then you would send out autoresponder messages to remind them to watch each of the four sessions over the next couple of weeks. On the final day of your relaunched program you would invite them to another live webinar training. This would be their opportunity to ask you questions and for you to explain exactly what they should have learned by completing your training. You could also offer them another program or product that would make sense at that time.

The final live webinar could also be offered at no cost to those who went through your course the first time around. This is an excellent strategy to build goodwill with your customers and to make sure they consume your information. People who actually go through all of your trainings are much more likely to buy something else from you in the future.

Think about which of your courses could be relaunched in this way. The only additional work for you is to market the course again, to set up the autoresponder messages, and to hold the two live webinars at the beginning and end of your training. With just a few hours of work you could end up earning more than you did when you originally promoted your course. You will discover that relaunches can be extremely profitable.

What You Need to Launch a Successful Direct Sales Home Business

These days, there are a lot of direct sales business opportunities that you can start from home. The low start up cost and flexibility are attractive to business seekers. With less than $100 you’ll be in business within minutes. Some are even free to join.Not everyone who starts a direct sales business is interested in building it big. Some are only interested in the product discounts. Some are hobby-ists and signed up for the fun of it. And some are serious business builders looking to earn a significant income.Depending on what your financial goals are – once you’ve decided to join the direct selling industry, here are some vital things to keep in mind.If you are serious about building it big, you’ll need to learn these three principles if you want to be a direct sales superstar.#1 Entrepreneurial Mind-SetBefore you can succeed in business, you’ll need to adopt the entrepreneurial mind-set. If you’ve never been in business before, you’ll have to transition your thinking from an employee mind-set, to an entrepreneurial mind-set.The first thing you need to adopt is patience while you ramp up your business. Having the self-motivation to work your business daily, the discipline to do what needs to be done, and the patience and trust that the rewards will come, is a huge mind-set shift.Without this self-belief, you’ll sabotage any progress you’ve made, and eventually quit your business.#2 Marketing SkillsThe biggest mistake direct sellers make is leading by “sharing the products”. Products don’t sell themselves – marketing does. This isn’t the same as lack of enthusiasm. Enthusiasm is important but you can’t sell based on excitement alone.Every successful company comes down to how strategic their marketing plan is in reaching their target audience.Every successful product comes down to marketing. Just think of Apple and what Steve Jobs has done for iPod, iPhone, etc.If no one knows about your products or business, you’re not in business. And this is the #1 reason why most direct sellers don’t succeed because it’s not lack of enthusiasm.Most people that signed up already love their company products. Most people fail because they don’t know how to market their business beyond the old school method of selling to their “warm market”.What Does this Mean for You?Because you can’t build a sustained business from selling only to the people you know. You’ll need to learn marketing skills, specifically online marketing skills, in order to promote your business and attract new leads.With cheap technology and the ease of using the internet – marketing online is where business is being done. The internet has completely changed the marketplace and everyone is online. People go online if they need to find a product or search for a business to start.Recurring IncomeLoving the products is important but as a business, you need recurring income, otherwise you’re forced to look for new business to generate consistent cashflow. That’s the difference between working hard versus working smart.If you’re selling non-consumable products, make sure these are big ticket items so you can earn the highest commission. It’s a lot harder to find new customers than having customers that make repeat purchase on a monthly basis.With so many direct sales companies to choose from, it’s in your best financial interest to match your interest with products that are consumable so that you can generate a consistent cashflow. If you’re selling home decor or jewelry, it’s tough to generate monthly sales.With these three principles in mind, you’ll be more prepared and know what to expect in your new direct sales business. Preparation is key to your success.

Key Advantages of Promotion Through Craigslist

Advertising is a major constituent in the success or failure of any business. In order to sustain a good growth for your business it is really important that you use the mediums that are perfect to convey your message in the least of the expenditure. Remember the fact that you are not promoting to target the audiences but you are promoting for the target audience. The message has to reach to the masses where you can find an appeal for the product or services that you are offering.

The five Ms are considered to be the fundamental of advertising by any mean and these are man, massage, medium, money and measurement. Keeping in mind the present scenario we can say that the modern age is computer age where the internet is a widespread medium of communication and knowledge exchange. There are different portals or online communities existing on the internet that allow you to promote your business and one of them is Craigslist.

Precisely we can say that it is an online community or forum that offers a huge array of benefits for promoting online business. Some of the major benefits are enlisted below:

1. It is a good platform for the beginners who can get a great deal of people, knowledge and traffic here.
2. The prices that are charger to advertise or display the classifieds are fair, affordable and in accordance with the industry terms.
3. This community provides a large and distinct set of services that accumulate immense traffic thus it becomes really easy to create a massive impact.
4. Craigslist helps in reaching to a major chunk of the targeted customers.
5. This is a great medium for affiliate marketing on account of it’s nice rapport amongst the users.
6. As internet is a widespread phenomenon nowadays so it is simple to reach to the distant locations where your potential buyer can be.

Establishing a new business set is less complicated that promoting it. Therefore you put your best step forward but a single inappropriate move can make you out of the race. Hence it becomes really crucial that you plan your strategy wisely and choose the best medium to communicate with your prospects. A far reaching way of promotion can bag huge profits for you and at the same time it can give you the utmost value of your investment. It is being advised a number of times that focus on the target audience which you can do with this comfortably.