California Kid Makes $9800 With Overnight Internet Launch

No, he didn’t cash in by saving “noobie” Internet marketers from being pushed off a cliff by a sheriff gone mad. He didn’t blog for bucks at WEC martial arts featherweight championships. Neither did he do it all in one night. For anyone worried about getting laid off or downsized he’s an example of having a vision and work ethic that proves money can be made on the internet. People living paycheck to paycheck or in fear the axe is about to drop ought to listen up.The California Kid (CK) had a gut feeling he could get off his dad’s “allowance” program by doing something huge online. He started sniffing around for the juiciest stories by the colossal Internet marketing gurus. He lapped up their wisdom like a hungry kitten on fresh cream.It really didn’t seem that difficult to the CK. It was a matter of motivation – like get off the proverbial “massively multiplayer online game butt” and hop to it. He settled on the idea of a membership site because it would create residual income. The membership entailed joining a club that gave you the rights to a new “turnkey” website each month that was already set up to generate income from advertising revenues.The CK chose this model because it would have long lasting value for his clients, making it a winner for everyone. He found some talent to help him create content and graphics for the sites and then approached the owner of an Internet marketing forum with a deal.He offered the gentleman a percentage of the sales in exchange for promoting the membership product on his forum. To the CK’s surprise the chap (a citizen of the U.K.) agreed.Before the story continues it’s time to “fess” up. The CK was not really getting an allowance at the time – he was experiencing a decent level of success in the field of search engine optimization working for some Fortune 1000 companies. He didn’t sit around playing computer games, but he was living with his parents.Before he went to sleep that night he told his mom about his venture but she didn’t get it. He sent out his prelaunch notice to the minuscule list he had managed to build on his own and was thrilled when he sold 2 memberships. He went to bed clutching the knot in his gut, knowing the big launch from his U.K. partner’s forum was scheduled to happen while he was asleep.The next morning the CK opened up his email account and freaked. The membership had sold out and he had a waiting list of 400 people. $9,800 was sitting in his online account. The CK’s message for us is this: find a market of hungry people and focus on finding a product that gives them a solution to something in their life that matters. The more people you can help along your road to success, the wealthier you will become.

A Successful Launch

Think back to the last movie you went to see. Did you know something about the movie before it opened in theaters? You bet you did. The movie studios made sure of that. You see, the movie studios are masters of pre-launch marketing, which includes building buzz and anticipation for their movie. They make sure you see intriguing clips well ahead of the opening date. They team up with joint venture partners (like fast food restaurants) to hand out related toys and figurines.

They also make sure the top reviewers and a few select customers see the movie well ahead of time and start building that buzz. If they’ve done their job, on opening day, they’ll have lines of people stretching around the block at theaters everywhere.

Now imagine instead if they didn’t start advertising their movies until the day the movie opened. For the first time, potential customers would see TV ads. On that day, the movie studios would be scrambling to get reviewers for the movie. There would be no advanced screenings. There would be no trailers on the Internet.

End result? No massive push, no pre-launch buzz… and so, no lines of customers stretching around the block.That wouldn’t be a very smart way to market a movie, would it ? Of course not.

And yet, all around the Internet, people think it IS a smart way to market their own products. The day they launch their product is the very first day their prospects are exposed to any type of advertising or marketing. Instead of launching the product with a huge bang and a fresh burst of word-of-mouth buzz, the product launch fizzles like fireworks in a rainstorm.

Obviously, it’s important to get your product launches off with a bang.

Then, Once you get the product launch rolling, it’s like a snowball rolling down the hill – it only gets bigger and bigger.

Here are two important keys that should build the framework of your entire pre-launch:Your pre-launch should be entertaining and it should be an event.

The Importance of Workplace Safety Posters

Workplace safety posters play an important role in effective safety communications, safety precautions and safety warnings to workers. It is one kind of safety communication. Their applications in chemical industries are very common where various potential hazards present.

Safety regulations and legal require the use of workplace safety posters. Generally, these posters have to be placed in workplaces where hazards exist. They warn workers about specific hazards that accompany their jobs and naturally appear in such workplaces.

Government or Department of Labor in each country has may already established the required workplace safety posters. And in some cases, the government has prepared these printed posters that can be used directly.

When the safety regulation requires such posters application, there will be certain penalties or fines for violations. In general, the employers will be fined when workers get injured due to lack of safety posters as required by the regulations.

Some employers may think that these posters for workplace are only devoted for the workers or employees. But, actually they are wrong. These posters are purposed to protect both workers and employers.

Employers would not responsible for any incident happen in the workplace if they have applied the required posters. As an example is the usage of eye goggle. When the employers have displayed the poster of eye goggle according to the regulation, then when worker or employee gets injured by chemical splash without using eye goggle, the employer does not responsible. The reverse condition is also applied.

However, before displaying any safety posters in the workplaces, always bear in mind that these posters should be relevant, clear and to the point. Use only common words and communicative images or pictures to get workers’ attention.